Harvest Health & Recreation, Inc. is one of the first consistently profitable, vertically integrated cannabis companies with one of the largest footprints in the U.S. Harvest’s complete vertical solution includes industry-leading cultivation, manufacturing, and retail facilities, construction, real estate, technology and operational expertise — leveraging in-house legal, HR and marketing teams, along with proven experts in writing and winning state-based applications. The company has built a large team with proven experience, expertise and knowledge of in-house best practices that are drawn upon whenever Harvest enters new markets. Harvest’s executive team is comprised of leaders in finance, compliance, real estate, consumer marketing and operations. Since its founding in 2011, Harvest has grown its footprint every year and now has licenses in 11 states, with planned expansion into additional states by 2020. Harvest shares timely updates and releases as part of its regular course of business with the media and the interested public
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Jason Vedadi is the Executive Chairman of Harvest, the leading vertically integrated cannabis company with one of the largest and deepest footprints in the U.S. In his role, Jason co-operates the company and leads Harvest’s strategic development and expansion, including key revenue initiatives, M&A and strategic partnerships. Jason works closely with the co-leadership team to oversee the operational strategy and economic growth of Harvest.
Since joining the company in 2016, Jason’s vision has been instrumental to Harvest’s expansion and financial success, building a multi-billion-dollar revenue model and taking the company public. In only three years, Jason’s strategic leadership has led remarkable gains for Harvest as the company quickly became recognized as a premier multi-state cannabis operator. During this span, Jason has grown Harvest from three original licenses in Arizona to a company that boasts the most licensing rights in the U.S. with more than 210 facilities across 18 states and territories with more than 1,695 employees. With his veteran expertise across real estate development, finance, private equity fundraising, joint ventures, debt and equity, and mergers and acquisitions, Jason has masterfully navigated how to expand and grow operations quickly and efficiently. In his role, Jason has raised over $1 billion in capital, and successfully negotiated transactions valued at over a billion. He has been monumental in scaling the company and setting operational practices enabling Harvest to rapidly expand its operational footprint.
Steve Gutterman is President of Harvest, the leading vertically integrated cannabis company with one of the largest and deepest footprints in the U.S. In his role, Steve is responsible for Harvest’s day-to-day operations, developing substantial revenue growth strategies, and managing investor relations.
Steve oversees operational standards and strategy to ensure Harvest achieves its vision of becoming the most valuable cannabis company in the U.S. For the last 20 years, Steve has built and led high growth businesses in highly regulated industries. The businesses he has led have increased in annual revenue by over $500 million and in market capitalization by over $2 billion. He also has extensive M&A experience, having led the diligence and integration of over 40 acquisitions.
Steve White is the Chief Executive Officer of Harvest, the leading vertically integrated cannabis company with one of the largest and deepest footprints in the U.S. Steve founded the company in 2011 with an understanding that while cannabis can improve lives, there was a lack of trusted and high-quality companies to offer patients access. With that market potential in mind, Steve embarked on a mission to build the largest and most trusted cannabis company in the country.
As the company’s face and leader, Steve brings a passion and dedication for driving change for the better with his employees and within the industry while also focusing on Harvest’s exponential growth and continued leadership in the cannabis market. By winning licenses across the country, optimizing the consumer experience, building a trusted ecosystem that delivers top-quality and safe products, and setting industry-leading operational standards, Steve has become a leading figure in the cannabis industry who understands how to navigate the complexities of regulations and how to build a large scale, national brand. He works closely with regulators to influence policy decisions and is an expert on the financial marketplace for cannabis. His understandings of the trends, risks and policy initiatives allow Harvest the opportunity to bring cannabis to the forefront of the CPG market.
After opening Harvest’s first dispensary in Arizona in 2013, Steve worked there for several months handling day to day operations including fulfilling orders, performing reception duties and consulting with patients. Through that hands-on approach, Steve created a company that is rooted in the notion of improving daily lives through cannabis and providing greater access for consumers. Under Steve’s leadership, Harvest has quickly become a leading US multi-state operator with rights to over 210 facilities, of which approximately 135 are retail locations, creating over 1,695 jobs across 18 states and territories.
Chief Operating Officer
John has decades of experience leading and driving revenue, profitability, and value at large and well-known multinational brands, including Hollandia Produce, the leading hydroponic farmer, producer, and seller of living greens in North America; Ole Smoky Distillery, the number one un-aged whiskey brand in the United States; Pabst Blue Ribbon, the largest American-owned beer company in the U.S.; and Fiji Water Company, the fastest growing and number two-ranked premium bottled water in the world. He also spent six years with the parent company of Fiji Water, Roll International, owner of juice company POM Wonderful; worked in South Asia as president of General Electric Lighting where he led and directed the efforts of over 1,800 employees across 10 countries; and was a Captain in the United States Air Force where he was awarded two Air Force Commendation Medals for Superior Performance.
Chief Marketing Officer
Kevin is a 30 year veteran of the CPG industry with a unique combination of Global CMO, General Management and Agency operations experience. He has been an executive with Seagram, Unilever, Beam Suntory and Acosta/Mosaic. He spent 6 successful years as the global CMO with Beam Suntory and was part of the team that took Beam public in 2011.
Kevin serves on the boards of New Belgium Brewing and adtech firm, Brightline. He is also an advisory board member at the Miami University College of Arts and Science. He holds an MBA from Pepperdine University and a BA in Communications from Miami University in Oxford, OH.
Chief Financial Officer
Leo Jaschke has built his career leading and performing accounting, finance and treasury functions for national footprint companies such as Celestial Seasonings. Leo also served as the CFO for a private equity firm where he promoted growth and profitability of a portfolio of companies through organic expansion and mergers and acquisitions. He has helped raise nearly $100 million in equity and led over $300 million of debt financings.
He holds an MBA from the University of Denver's Daniels College of Business, a BS in accounting from Minnesota State University, Mankato, and is a Certified Management Accountant.
Vice President of Manufacturing
Over her 20+ year career as an entrepreneur, Nicole Smith has created solutions for hundreds of companies, from start-ups to Fortune 500 enterprises. She founded and ran Pango Marketing, the only concentrated marketing firm in the country with a financial division for capital acquisitions.
Nicole co-founded Mary's Medicinals, a Colorado company that produced the first transdermal cannabis products in the state. As she helped expand the company into 8 states, she also promoted growth in the company’s product array, developing a complete line of nutraceuticals and pet products. She was among first-to-market the useful benefits of cannabinoids CBG, Delta 8 THC, THCA, CBC and CBN. She holds one of the first patents issued in the legal cannabis market in the US.
Following the acquisition of CBx Enterprises by Harvest Enterprises Inc, Nicole assumed the role of VP of Manufacturing.
Board of Directors
Director & Chief Executive Officer
Director & Executive Chairman
Mark Neal Barnard
DirectorMark Neal Barnard serves on Harvest’s Board of Directors. As a board member and steward of the organization, Mark is responsible for advancing, and advocating for, the mission of Harvest through the planning of programs and operations in anticipation of industry trends. From 2008-2014, Mark was the Chief Commercial Officer and Global Chief Commercial Officer of Diageo PLC. During his tenure he was responsible for development of Diageo sales and customer marketing strategy to ensure the achievement of long-term performance goals of the organization. Further, he was accountable for the overall health of the commercial function of Diageo and led the overall talent agenda with regional presidents in each market and region.
Mr. Elroy P. Sailor has a 30-year track record of success in government, private business and corporate consulting where he has represented major national retailers, sports organizations, Fortune 500 companies and foreign governments. He is Co-founder and served in both capacities as CEO and President of J.C. Watts Companies, a multi-industry business headquartered in Washington D.C. In 2005, Elroy led the investment team which acquired two John Deere dealerships making both he and former Congressman J.C. Watts the first African-Americans to own an authorized dealer in John Deere’s history.
Prior to becoming an accomplished businessman Elroy served thirteen years in various leadership positions throughout the federal and state governments. As Director of Urban Affairs, Governor’s Office, Elroy managed urban development policy; as an Advisor, to a U.S. Senator, he led transportation, housing and economic development policy; as Deputy Chief of Staff, U.S .House of Representatives Leadership Office, Elroy managed and developed the Five Point Urban Initiative and served as a liaison to the White House, Members of Congress, Governors and Mayors. To include serving as an advisor on a U.S. Presidential campaign and a transition team.
Elroy also gained extensive experience in managing international relations. Highlights of his international work includes leading a senior U.S. Congressional staff delegation to Botswana; an appointment by the U.S. State Department to serve as a U.S. Advisor to the African Development Bank Annual Summit in Ethiopia; directing two official Congressional delegations to Nigeria, Ghana, Mali, Morocco and Senegal that included over thirty U.S. corporate leaders.
Elroy is a proud graduate of Morehouse College, Atlanta, Georgia where he was admitted at 16 years of age. He is also a graduate of the Michigan Political Leadership Program (MPLP), Michigan State University.