Harvest Health & Recreation, Inc. is one of the first consistently profitable, vertically integrated cannabis companies with one of the largest footprints in the U.S. Harvest’s complete vertical solution includes industry-leading cultivation, manufacturing, and retail facilities, construction, real estate, technology and operational expertise — leveraging in-house legal, HR and marketing teams, along with proven experts in writing and winning state-based applications. The company has built a large team with proven experience, expertise and knowledge of in-house best practices that are drawn upon whenever Harvest enters new markets. Harvest’s executive team is comprised of leaders in finance, compliance, real estate, consumer marketing and operations. Since its founding in 2011, Harvest has grown its footprint every year and now has licenses in 11 states, with planned expansion into additional states by 2020. Harvest shares timely updates and releases as part of its regular course of business with the media and the interested public
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Jason Vedadi leads Harvest’s strategic development and expansion, including key revenue initiatives, M&A and strategic partnerships. He is a tireless and innovative entrepreneur who has achieved success in every business he has founded and operated.
In 2004, at the age of 25, he created a successful residential and commercial mortgage company. In 2006, he founded a construction and development company, where he developed thousands of units across the United States. He graduated from the University of Montana in 2001 with a degree in business.
Steve Gutterman has built and led high growth businesses in highly regulated industries for the last 20 years. The businesses he has led have increased in annual revenue by over $500 million and in market capitalization by over $2 billion. He also has extensive M&A experience, having led the diligence and integration of over 40 acquisitions.
Steve was previously the CEO of Mobile Accord and EVP and COO of E*Trade Bank, a $35B federally regulated thrift. He holds a JD/MBA from Columbia University and a Bachelor of Arts from Tufts University.
Before launching Harvest in 2011, Steve graduated summa cum laude from Arizona State’s Honors College in 1995 and then from the Washington & Lee University School of Law in 1999. After working for two national law firms, he founded his own boutique firm in 2005. After opening Harvest’s first dispensary in 2013, Steve worked there for several months fulfilling orders, performing reception duties and consulting with patients. Steve founded and now serves on the board of directors for Harvesting Hope, a non-profit organization that supports young children suffering from seizure disorders.
Steve serves as the President of the Arizona Dispensary Association and is a founding board member of the Policy Center for Public Health and Safety. In addition, he has done hundreds of interviews, speaking engagements and provided expert testimony on a multitude of marijuana-related topics.
Chief Operating Officer
John has decades of experience leading and driving revenue, profitability, and value at large and well-known multinational brands, including Hollandia Produce, the leading hydroponic farmer, producer, and seller of living greens in North America; Ole Smoky Distillery, the number one un-aged whiskey brand in the United States; Pabst Blue Ribbon, the largest American-owned beer company in the U.S.; and Fiji Water Company, the fastest growing and number two-ranked premium bottled water in the world. He also spent six years with the parent company of Fiji Water, Roll International, owner of juice company POM Wonderful; worked in South Asia as president of General Electric Lighting where he led and directed the efforts of over 1,800 employees across 10 countries; and was a Captain in the United States Air Force where he was awarded two Air Force Commendation Medals for Superior Performance.
Chief Marketing Officer
Kevin is a 30 year veteran of the CPG industry with a unique combination of Global CMO, General Management and Agency operations experience. He has been an executive with Seagram, Unilever, Beam Suntory and Acosta/Mosaic. He spent 6 successful years as the global CMO with Beam Suntory and was part of the team that took Beam public in 2011.
Kevin serves on the boards of New Belgium Brewing and adtech firm, Brightline. He is also an advisory board member at the Miami University College of Arts and Science. He holds an MBA from Pepperdine University and a BA in Communications from Miami University in Oxford, OH.
Chief Financial Officer
Leo Jaschke has built his career leading and performing accounting, finance and treasury functions for national footprint companies such as Celestial Seasonings. Leo also served as the CFO for a private equity firm where he promoted growth and profitability of a portfolio of companies through organic expansion and mergers and acquisitions. He has helped raise nearly $100 million in equity and led over $300 million of debt financings.
He holds an MBA from the University of Denver's Daniels College of Business, a BS in accounting from Minnesota State University, Mankato, and is a Certified Management Accountant.
Vice President of Retail
Michele Trzuskowski joined Harvest as a seasoned retail executive with 30 years of successful multi-store management in both the domestic and international marketplace. Prior to joining Harvest, Michele was European Managing Director for Sunglass Hut International, then the largest sunglass retailer worldwide where she had full P&L responsibility for 9 countries.
Vice President of Manufacturing
Over her 20+ year career as an entrepreneur, Nicole Smith has created solutions for hundreds of companies, from start-ups to Fortune 500 enterprises. She founded and ran Pango Marketing, the only concentrated marketing firm in the country with a financial division for capital acquisitions.
Nicole co-founded Mary's Medicinals, a Colorado company that produced the first transdermal cannabis products in the state. As she helped expand the company into 8 states, she also promoted growth in the company’s product array, developing a complete line of nutraceuticals and pet products. She was among first-to-market the useful benefits of cannabinoids CBG, Delta 8 THC, THCA, CBC and CBN. She holds one of the first patents issued in the legal cannabis market in the US.
Following the acquisition of CBx Enterprises by Harvest Enterprises Inc, Nicole assumed the role of VP of Manufacturing.
Board of Directors
Director & Chief Executive OfficerSteve graduated early from Arizona State’s Honors College summa cum laude with two minors, while also winning an athletic national championship. After his undergraduate work, Steve attended and graduated from Washington and Lee’s School of Law in 1999. At Washington and Lee, he competed on the school’s Nation Moot Court team and served as a law journal editor. In private practice, he practiced business, business litigation and regulatory law for two national law firms. In 2005, he founded his own boutique law firm and achieved an AV rating, the highest possible rating for skill and ethics. There, Steve represented clients ranging from very large to start-ups across a variety of industries.
Director & Executive ChairmanJason Vedadi brings his extensive experience in real estate development, finance, raising private equity capital, joint ventures, and debt and equity combinations as Executive Chairman of Harvest. Jason is a 2001 graduate of the University of Montana with a degree in Business. Prior to joining Harvest, Jason built and sold three companies in the Western United States by the age of 35. He built a residential and commercial mortgage company in Washington state, a residential and commercial development company with operations in 4 states and over 200 employees and 10-40 million per year in revenue, and a luxury home building company, all from the ground up by deploying a variety of business platforms and investment infrastructures.
Mark Neal Barnard
DirectorMark Neal Barnard serves on Harvest’s Board of Directors. As a board member and steward of the organization, Mark is responsible for advancing, and advocating for, the mission of Harvest through the planning of programs and operations in anticipation of industry trends. From 2008-2014, Mark was the Chief Commercial Officer and Global Chief Commercial Officer of Diageo PLC. During his tenure he was responsible for development of Diageo sales and customer marketing strategy to ensure the achievement of long-term performance goals of the organization. Further, he was accountable for the overall health of the commercial function of Diageo and led the overall talent agenda with regional presidents in each market and region.
Mr. Elroy P. Sailor has a 30-year track record of success in government, private business and corporate consulting where he has represented major national retailers, sports organizations, Fortune 500 companies and foreign governments. He is Co-founder and served in both capacities as CEO and President of J.C. Watts Companies, a multi-industry business headquartered in Washington D.C. In 2005, Elroy led the investment team which acquired two John Deere dealerships making both he and former Congressman J.C. Watts the first African-Americans to own an authorized dealer in John Deere’s history.
Prior to becoming an accomplished businessman Elroy served thirteen years in various leadership positions throughout the federal and state governments. As Director of Urban Affairs, Governor’s Office, Elroy managed urban development policy; as an Advisor, to a U.S. Senator, he led transportation, housing and economic development policy; as Deputy Chief of Staff, U.S .House of Representatives Leadership Office, Elroy managed and developed the Five Point Urban Initiative and served as a liaison to the White House, Members of Congress, Governors and Mayors. To include serving as an advisor on a U.S. Presidential campaign and a transition team.
Elroy also gained extensive experience in managing international relations. Highlights of his international work includes leading a senior U.S. Congressional staff delegation to Botswana; an appointment by the U.S. State Department to serve as a U.S. Advisor to the African Development Bank Annual Summit in Ethiopia; directing two official Congressional delegations to Nigeria, Ghana, Mali, Morocco and Senegal that included over thirty U.S. corporate leaders.
Elroy is a proud graduate of Morehouse College, Atlanta, Georgia where he was admitted at 16 years of age. He is also a graduate of the Michigan Political Leadership Program (MPLP), Michigan State University.
Frank Bedu-Addo, PhD
DirectorDr. Frank Bedu-Addo serves on Harvest’s Board of Directors. As a board member and steward of the organization, Frank is responsible for advancing, and advocating for, the mission of Harvest through the planning of programs and operations in anticipation of industry trends. From 2006-2018, Frank has been CEO of PDS Biotechnology Corporation, a privately held mid-clinical stage cancer immunotherapy company. He has led PDS through technology acquisition and preclinical development to a successful clinical-stage company partnered with the top institutions in the field of immuno-oncology.
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